About

This is me ↓

TL;DR

  • Full-stack product designer with over 10 years of experience
  • Experienced on user research, UX / UI design and prototyping
  • Capable technologist and no-code developer
  • Led design of B2B and B2C digital products in the Marketing Tech, Travel and No-Code categories
  • Fluent in English and Spanish
Picture of me with my daughter on my shoulders

A bit about me

Hello world  🌎 🌍 🌍  I’m a human who enjoys creating digital products and experiences.

I love working on ambiguous problems and defining real, viable solutions that deliver value and delight people. I care deeply about craft, intentionality and empathy.

Currently, I'm running Adaptive Labs, my own design studio were I help businesses shape their vision, design their products, and build MVPs.

Previously, I was a Senior Product Manager in Webflow in charge of the strategy of the Designer Experience, and led the design function at HYP3R, an enterprise marketing technology startup.

I started my career at Kolapse, a digital advertising agency (later acquired by Nobox) where I led the design of digital campaigns and websites for global brands, such as Marriott , Copa Airlines, Playstation, Netflix, Mozilla, Discovery and Lexus.

​When I'm not working or tinkering with tech,  I enjoy cooking, assembling LEGOs, and trying to keep up with my daughters.

Skills

  • Product design (UX + UI)
  • User research
  • User testing
  • User analytics
  • Design leadership
  • Design tools (Figma, Sketch, Framer)
  • No-code development (Bubble, Webflow, Retool, Zapier, Airtable, Xano, Wized, Memberstack)

Accomplishments